CRM Systems
CRM Systems
Half your reps still track deals in spreadsheets. The CRM is too slow, too complex, and too far from how they actually sell. We fix that.
A CRM your team actually opens.
Off-the-shelf CRMs don't fit your sales motion; that's why your reps live in Slack and Google Sheets. We rebuild the data model around how you actually sell.
Pipeline stages match your real conversations
Discovery / Proposal / Negotiation only works if those are your stages. We map the actual flow your reps work and remove the columns nobody touches.
Activity logging happens automatically
Email syncs from Gmail/Outlook, calls from Twilio/RingCentral, notes from Fireflies. Your AE never types a "logged a call" record again.
Forecast you can defend to the board
Probability-weighted pipeline + close-rate cohorts + activity correlation. The forecast carries the math, not just the rep's gut.
What it actually looks like
A glance at the surface customers and operators work in every day; no marketing screenshots, no fake data.
CRMs we shipped that reps actually use.
Every CRM project below ran for at least a quarter with real usage data; not a demo, not a "did the migration ship".
A CRM you own; data model, code, dashboards, and the migration handled.
No vendor lock-in. Whether we build on top of HubSpot, Salesforce, or a custom data layer, every artefact transfers to your org.
- Data model designed against your real sales motion (not the vendor's)
- Migration from existing CRM with mapping + de-dup + audit log
- Activity sync from email, calendar, calls, and meeting transcripts
- Probability-weighted forecast dashboard with cohort views
- Role-based permissions configured per team
- Two-week training sprint for AEs + RevOps
Numbers from real deployments
Faster deal closure
Team adoption rate
Pipeline velocity increase
Saved per rep per week
Three shapes for a CRM engagement.
CRM projects are mostly data work; the UI is the easy half. Pricing reflects the complexity of the migration, not the surface.
Pipeline + activity log
Ships in 4 weeks
- Custom pipeline + activity log built on top of HubSpot or Salesforce
- Email + calendar sync
- Up to 5 custom dashboards
- Migration of up to 10k records
- Multi-team data isolation
- Custom forecasting model
Sales operating system
Ships in 10 weeks
- Custom data model; own database, own migrations
- Full activity sync (email, calls, meetings, files)
- Forecast model with cohort + close-rate analytics
- Lead routing + enrichment pipeline
- Migration of up to 100k records with audit log
- Quarterly retainer for ongoing evolution
Multi-team revenue platform
Quarter-scale engagement
- Multi-team data isolation + permissions
- Custom forecasting + attribution model
- Embedded RevOps engineer (full-time)
- Quarterly model recalibration
- Migration of unlimited records
- Code escrow + exit clause
Excludes vendor seat licenses (HubSpot, Salesforce, etc.). We route through your accounts. VAT extra where applicable.
Bolt one on top of any tier.
CRM engagements pair naturally with growth-side automation. These four attach cleanly.
CRM implementation cost calculator
Off-the-shelf vs custom: see the real long-term cost.
Open the full calculator with methodologyYour inputs
05 fieldsAffects blended rate; senior engineers cost 35% more.
Real Questions
What people actually ask us
These come from sales calls, not a brainstorm. If your question is not here, book a call.
Usually, yes. Most of our projects are rebuilding the workflows inside an existing platform, not ripping it out. We audit what you have, find the friction points, and fix those first. Full replacement is the last resort.
We run old and new systems side by side for 2-4 weeks. Every record is validated, duplicates are merged, and your team confirms the data before we cut over. We have never lost a client record.
By involving them from week one. If a rep helped design the pipeline view, they will use it. We also track adoption per user and adjust the interface for anyone who is struggling. Adoption is not a training problem, it is a design problem.
Salesforce, HubSpot, Zoho, Microsoft Dynamics, and fully custom builds. We recommend based on your team size, budget, and existing tools. We do not push one platform over another.
Basic setup and data migration: 4-6 weeks. Complex multi-department rollout with custom integrations: 8-12 weeks. We ship working features every two weeks, so your team starts using it before the full build is done.
We offer monthly support packages. That covers bug fixes, new field requests, integration updates, and quarterly pipeline optimization reviews. Most clients keep us on retainer because their sales process keeps evolving.
Ready to build something extraordinary?
Let's turn your vision into reality. Our team is ready to help you create software that makes a difference.